Online marketing is a domain that is dominated by mathematicians. From PPC marketing statistics to ultra-complex demographic data, every decision an internet marketer makes is based on pure calculations and economics. While most of the star internet marketers are not ultra-talented mathematicians themselves, they are experienced enough in math, statistics especially, to know just how important measurement and numeric monitoring can be.

When you keep measurement at the front of your brain, your ability to generate massive PPC marketing income shoots up exponentially. Take the scientific approach to online marketing using these six tips, and enjoy a powerful and securely predictable marketing career.

#1: Do anything to boost click through rate.
Lower per-click costs means more advertisements for your dollar, which is why you want to focus on getting that number as low as possible. By delivering multiple advertisements with different images, headlines, and sales copy you can ensure that only the most attention seeking headlines survive. Focus on click through rate as a cost cutting metric, and do anything that you can to ensure people click. One way to do this is via geo targeted PPC campaigns.

#2: Conversion rate is not the only statistic that matters.
It is all about ROI, and a high conversion rate is only one piece of the puzzle. You could have a product that converts at 80%, but if it is in a competitive niche where click prices are high, it is going to be incredibly difficult to crack a profit, especially if the offer does not pay especially well. Focus on advertising what can bring in serious cash for you, and ignore conversion rate when necessary. It is just one metric, and there are hundreds of others that form the whole picture. Here is a list of more conversion rate optimization tips than you can shake a stick at.

#3: Stress-test different advertising platforms.
There is a saying that is especially true in online marketing circles: “don’t put all your eggs in one basket.” Advertising platforms come and go, especially when it comes to ultra-competitive niches and expensive click domains. Work on creating sustainable solutions by using different advertising platforms, testing PPC/PPM advertisements, and trying different offers for effectiveness and long-term potential. Learn some of the main differences between adwords and adcenter.

#4: Eliminate 80% of your work.
Simplify and focus. Most of your work is not important, and the small section that is important is worth much more of your time than the trivial extra activities. Eliminate as much as you possibly can through automation and outsourcing, giving you more time to focus on measuring and optimizing PPC marketing campaigns.

#5: If a campaign succeeds on Google, try it on Yahoo.
Different search engines can provide different traffic profiles, and testing positive campaigns on different platforms can help you find untouched niches and ultra-profitable marketing platforms. Whenever you find a product doing particularly well on one platform, be sure to try it out on another to test for long-term potential and better margins.

#6: You win this game on the margins, focus on them.
High margins are much more important than high volume, especially when you are paying for every visitor. Focus on products that earn a lot per-sale, not products that have a lot of mass potential. One creates scalable income, the other sucks up too much time and creates too much stress.