In the business world, the new nation of social media marketing opens doors daily. Cell phones and other technological toys allow constant access to Facebook™, MySpace™, and Twitter™. How do you feel about a few or several new open doors?
Myth #1: Social media is simple. Before you envision the kid down the street creating business miracles, understand that social media is not as easy as it appears. With the introduction of the internet, businesses forget the person in personable. The first interaction a client has with your company should be a positive experience. Keeping this in mind, does that warrant hiring just anyone for such an important role? Research and find the perfect first impression for your internet side of the company.
Myth #2: Social media produces fast results. It is easy to think that since the internet is instant, so is social media marketing. Just like any good relationship this takes time, which may take months or even years.
Myth #3: Internet marketing is free. Nothing in life, or business, is free. This venture requires time, skill, and money. Either invest the time to learn and maintain this facet of the company or hire a professional.
Myth #4: Build it and they will come. Thinking that it will take care of itself, a common error is to build it and leave it. The analogy of a relationship applies here too. Social media marketing is conversational. One must consistently interact with it for it to work.
Myth #5: Potential clients do not use it. A potential client is likely to do product research before virtually or physically stepping into a store and investing in a product. Will it be a competitor’s information that they find first?
Myth #6: You do not need a plan. Business is about planning and researching. Map out a plan that includes goals, timeframes, and people involved. Make a plan and then work it. Do not just make a plan and let it collect dust.
Myth #7: One size fits all. While certain businesses will be easier to market this way, others will need a dash of creativity. For example the latest computer gadget is easier than a funeral home. You may consider hiring a professional consultant to assist with the process of attracting more customers.
Myth #8: It exposes bad experiences. Any negative exposure, turn into a positive. If a customer is upset, fix it. Show the world that your company practices the endangered species known as customer service. Customers talk on and offline. Make sure the conversation ends well.
Myth #9: It is just for teens. Why should they have all the fun? Yes, it seems as every teen is born knowing how social media works. However, social networking is quickly becoming a favorite for both the working professionals and baby boomers.
Myth #10: It is just for the big dogs. With the internet as a level playing ground, the social media marketing tool is for everyone. For the first time small businesses can run on the same field as the large companies.
Social media tools are rapidly evolving into a crucial part any marketing plan. Learn how to tackle this field or save time and hire an experienced professional. Most importantly, enjoy those open doors.